Why BCGs get all the deals
If I give one guy a bottle cap he comes back with a fortune.
If I give another guy a bottle cap, $100,000 and a treasure map he comes back and says “I couldn’t get started because I didn’t have a shovel.”
This is almost a true story I see over and over.
Guess who I look to do business with?
Bottle Cap Guy/Girl!
Now…
BCGs are rare.
You can’t pay BCGs like employees who are always looking for reasons to not get started.
But that’s a story for another day.
Rooting for Ya,
Travis
PS from James - I didn’t expect soooo many folks to want the rights to the AI client-getting package I mentioned at the bottom of last week’s email…
I’m going to make it available to a small handful of folks soon.
Keep an eye out for that announcement. Set In 6 goes out to 14k+ deal producers and only a tiny fraction of that many licenses will be available.
I apologise in advance to anyone who doesn't get one of these licenses.
The limit is being kept intentionally low as one of several ways to keep the value high for the buyers who want to put it in partners’ flow (or their own).