Sales dropping off?
Many businesses aren’t in the business they think they are.
James here.
Hope you had a great Christmas (or whatever holiday you celebrate).
As my in-laws forcefully thrusted containers of left-over into my hands as we left our family get-together…
I couldn't help but notice“Tupperware” embossed on the lid and think of how the company went from industry goliath to bankruptcy.
IMHO?
They went bust because they didn’t realize what biz they were really in.
Tupperware thought they were a food storage business.
However
The containers were just the cheese that brought in the mice.
Tupperware’s real business?
Distribution.
According to ‘ol Google Tupperware had 3 MILLION reps globally.
Had Tupperware thought about how many mice their 3 million reps could reach…
…Instead of just their cheese…
They could’ve sold fruit, peanut butter, seeds or other mice delicacies.
And maybe saved themselves from Chapter 11.
If, during your holiday down time…
…You run across someone selling just cheese to their mice…
…Especially if that cheese isn’t selling like it used to…
…They might not realize what business they’re REALLY in…
And there might be an opportunity to turn their distribution into recurring income for both of you.
In your corner,
James Foster
PS - At the end of the year the price of VIP monthly (and probably yearly) will be going up!
So if you want to see:
How Tony Teegarden gets deals coming to him
A simple way to tap into a newsletter’s flow (for passive income)
How to build a list of buyers without a product or an audience
How Jim Niswonger is creating and licensing AI tools
…And a bunch more…