Deals all around us
I’m a man of leisure.
Thanks to deals I set up years ago…
My only obligations today are writing some emails.
Which is perfect.
…I’m not a fan of obligations.
Hello Sinners:-)
I’m James Foster.
After Travis’ glowing intro the other day I feel like I need to bring the goods ASAP.
Hopefully this email will turn on a light bulb for ya about some of the deal possibilities that are all around us.
Especially if you value your leisure time like I do.
Noodle this…
I bought an out-of-print book on eBay and a surprise came with the book.
A 'gift card' for a fresh meal-kit delivery service.
Cool marketing but let me ask a question…
Think the eBay bookseller approached the meal company to suggest putting mailers in their packages?
Maybe, but…
The seller is probably plenty busy sourcing and shipping books.
- Or -
Did the meal prep company seek out the random (albeit large) used bookseller?
Again, possible, but seems like a stretch.
Large brands don't normally go after secondary market sellers for collaborations.
Most likely scenario (IMHO)?
Some smart dealmaker took a day or two and identified large eBay sellers (anyone can see how many products a store sells in a month)...
…Contacted a bunch of heavy shippers and asked if they'd be open to making a few extra bucks on all the packages they're sending out anyway…
With a couple yesses in-toe?
The dealmaker went to the meal prep company and said something like:
"Would you like to get your offer in front of 10's of thousands of consumers a month - without having to pay the postage to mail them all?"
Can't say if this is what actually happened but…
If I were the deal maker?
I'd try to keep the difference between what I could get from the meal company and what I agreed to pay the eBay sellers.
Even a quarter a package could end up being Scrooge McDuck sized bags of dough…
(No reason you couldn’t have multiple companies in one package - like a ValPak.)
I like to think of this as a physical version of Travis’ principles…
1) Putting a deal into flow
2) Selling to sellers
Now, is the opportunity gone since someone else is already doing this?
Nope.
This same model would work in other markets besides books.
Or a similar deal could be set up with 100% digital products…
(No need to deal with shipping, inserts, or mail at all.)
Even if you have…
Zero budget (whole thing can be done with free tools)
Zero connections
and Zero experience
Here’s how: