More eyeballs on your deals
A good offer is almost always short and clear, unfortunately...
Short and clear has a problem.
It’s James.
“A thousand songs in your pocket”.
(The original offer for the iPod.)
Might’ve been skipped over had Steve Jobs posted it on social media.
“No way!” you say…
“How could anyone have skipped such an iconic message?”
Answer:
Doom scrolling.
Even the most successful and “always listening” marketers I know have admitted to doing it more than they’d like.
And a short clear message?
That fits on just a line or two?
Even one that’s clearly different and desirable?
Is easy to scroll right by.
It’s such a problem Facebook has tried to make it easier to stop the scroll.
I dunno about you?
I’ve still become ad-blind to most of these brightly colored boxes.
Luckily
Tony Teegarden has a smart ‘trick’ that helps him stop the scroll and get more eyeballs where he wants them.
We talk about it 17 minutes into our interview.
It doesn’t work 100% of the time…
…Or with 100% of people…
But
Combine this hack with the Winston Wolf Posts we talked about yesterday?
It gives us a way better chance of getting eyeballs on our deals.
And not just any eyeballs…
…The eyeballs of our ideal partners.
The call with Tony comes out THIS FRIDAY.
If you’re not already a Sinner VIP?
In your corner,
James Foster
PS - In case you missed yesterday’s note about getting ghosted by potential partners?
Here it is:
“I’m Winston Wolf - I solve problems”. - Harvey Keitel (Pulp Fiction)
James here.
Know who doesn’t get ghosted?
People who fix problems.
Not only do problem solvers (fixers) not get ghosted?
Business owners (and sometimes celebrities) come to them directly and ask for help.
In Pulp Fiction…
Everyone in a tense situation became relieved and hopeful as soon as Winston Wolf (the fixer) was called in.
What did NO ONE ask when The Wolf showed up?
“Who else have you worked with?”
“Can you show me samples of your past work?”
Why not?
If the right people feel you understand their problems and can solve them?
Little else matters.
Now, I’m not saying do deals with shady characters…
…I’m saying…
…With (what I call) Winston Wolf style posts…
You can be seen as the problem-solver of a community or industry.
Just like Tony Teegarden did.
Tony made WW posts, in targeted communities, to get a certain type of offer owner reaching out to him.
…And he turned those convos (the ones he wanted to work with) into BEAMer deals.
(The Offer Owners didn’t know it was a BEAMer campaign they’d be getting - they just knew they had a problem and Tony had a fix.)
Follow what Tony has to say?
And potential partners won’t be ghosting you…
…But you’ll have the option to ghost the peeps you don’t think’ll be a fit for you.
In your corner,
James Foster
PS - Winston Wolf Posts aren’t just for BEAMer deals.
We can use them for:
‘No product? No audience? No problem’ deals
Repurposing Content deals
Getting into other people’s flow
Or any other type of deal you’re putting together.