How to get control of more cash producing assets in an afternoon than most get in 10 years…
Even if you’ve never read one sales book…
Did you know in the U.S. a 38-year-old person’s median net worth is $91,300?
(From the Fed’s Survey of Consumer Finances)
Assuming they started working at 18, that means it took them 20 years to acquire $91,300 in assets.
That’s not even “cash” or “productive assets”.
That is things like their cars, jewelry, etc. included.
That’s only $9,130 a year.
If they are working 40 hours a week, that comes to $9130/52 weeks = $175 a week/40 hours = $4.38 an hour!
4 DOLLAHS an hour (kinda) contributing to their “wealth”.
Now again…
Those $4 bucks an hour aren’t usually put in cash-producing assets.
So, if they don’t have cash-producing assets, guess what becomes the asset?
They are the asset.
Again, no worky, no checky.
Now, we’ve already rapped about not needing to OWN assets, but getting control gives a lot of the same benefits as ownership, but so much faster.
But how do we get control?
Or even ownership?
And what if we could do it at a far faster pace than $4 an hour?
What if we could get control or ownership of thousands, hundreds of thousands, or even millions worth of cash-producing assets in an afternoon?
Is it possible for someone?
Is it possible for someone who doesn’t have a silver tongue?
It is.
I’ve had companies turn over assets that took them years and millions of dollars to acquire, in a Zoom call and less than an hour.
I’ve shown folks who speak English as a 2nd language and they can do it too.
Here’s how you can do it too…
First Step:
Start off focusing on a TRASH CAN asset.
…Or an asset that is close to the trash.
There are trillions of dollars of assets sitting by “trash piles” not wanted or just not being used by the owner anymore.
Example:
I used to get car dealers to give me cars!
Almost every car dealer has at least one, two, or a dozen cars they can’t move.
They sit in the back row or in a special lot all by themselves.
It was REALLY EASY!
Because…
Second Step:
I make them a RISK-FREE PROFIT PROPOSAL (RFPP)
I know every biz person (every person really) will always say “YES” when they are offered a RISK-FREE PROFIT situation.
In other words, if they can ONLY GAIN and RISK NOTHING they will say ‘YES’.
Doesn’t matter if you stammer, stutter or don’t speak their native language.
The RFPP gets your foot in the door.
Third:
When an RFPP doesn’t work it’s only because of ONE REASON.
The reason is that the proposal isn’t TRULY risk-free.
The offer has “fangs”.
The offer maker may not see the fangs…
But the offer receiver does and their response is: “No” or “Lemme think about it.”
So how do you remove the fangs?
How do you remove the risk?
Ok, huddle in, this is stuff not many folks know…
I call this T.I.M.E.R.
There are FIVE KINDS OF RISK and PROFIT:
Time – Will they gain or lose time?
Identity – Will they gain or lose a sense of themselves?
Money – Will they gain or lose money?
Energy – Will they gain or lose effort or energy?
Reputation – Will they gain or lose reputation?
So, with this in mind…
What was my RFPP to car dealers?
First, I’d find out what they wanted for the car.
(Believe it or not, some said whatever you can get or just tow it away please.)
Then, if it sounded like I’d profit, I’d make them the RFPP:
“I’d like you to consider letting me take this car, getting it cleaned up and/or running at MY expense then I’d take it to the Fort Smith auto auction and sell it. If it sells, I’d bring you back the $X dollars you want and I’d keep anything above that. If I can’t sell it, then you get back a clean and running car and you don’t owe me a thing.”
Now, it’s easy to see the time, money and energy profit motives in that RFPP.
And there’s no time, money or energy risk.
But did you catch I said, “Fort Smith”?
That’s important.
Do you know why?
Because that is 70 miles away from their dealership.
And I’ve just removed the REPUTATION RISK by me going out and selling it super cheap locally when they were asking for much more on their lot.
Now, by combining Trash Can Assets with R.F.P.P. and understanding T.I.M.E.R.
The world is like a candy store!
Now, it DOES matter what type of trash can assets you are getting control of.
Like, I do this for land too.
But land, cars and other assets may still be WANTED and so these assets require know-how in searching and also my TIME AND ENERGY to cash flow.
That’s why I LOVE intellectual property.
CONTENT is intellectual property!
It is MASSIVELY ABUNDANT.
There are oceans and oceans of underused or unwanted CONTENT right now just waiting for someone to come along with an RFPP!
And once you get control it doesn’t require a lot of energy.
It’s just pushing buttons on a keyboard (as opposed to detailing a pig of a car or bush-hogging a piece of land).
And there is an ARMY of folks to help…CHEAP!
Plus, now with Artificial Intelligence…
Turning video content into books, etc is going to be even more lucrative.
I am putting on a Zoom Shindig for all Sinners who have upgraded to paid on April 18th.
It’d be awesome to see ya there!
Rooting for Ya,
Travis
Damn, this is so good. Thanks T.
Got a burst of inspiration from your mini book...
Found a dog trainer today with crappy website/marketing... but with TOOONS of quality course content she’s invested 100s (if not 1000s) of hours creating.
Picked up my phone and just called her cold. Ended up speaking for 30min lol.
She opened up about how was struggling to sell her courses and membership programs after spending so much time and money creating them. And I don’t wonder why. The content was great but she was super focused on selling the produuukht and amount of videos - not end results and solutions to dog owners’ pain points.
Offered to take all her IP, package it up nicely, create the marketing material, find a lists of dog owners (dog ecom stores probably perfect for this) and launch it as a membership offer on a 50/50 rev share.
She was super open.
Dunno if this deal will be a hit or miss. Point is, these deals are everywhere.
Got access to the product. I can find the parade and get access to that too. All I need is to put together the process.
Love this.
I’ve seen you mention TIMER so many times, but never seen you break it down like you did here. Sooooo helpful.