Found a dog trainer today with crappy website/marketing... but with TOOONS of quality course content she’s invested 100s (if not 1000s) of hours creating.
Picked up my phone and just called her cold. Ended up speaking for 30min lol.
She opened up about how was struggling to sell her courses and membership programs after spending so much time and money creating them. And I don’t wonder why. The content was great but she was super focused on selling the produuukht and amount of videos - not end results and solutions to dog owners’ pain points.
Offered to take all her IP, package it up nicely, create the marketing material, find a lists of dog owners (dog ecom stores probably perfect for this) and launch it as a membership offer on a 50/50 rev share.
She was super open.
Dunno if this deal will be a hit or miss. Point is, these deals are everywhere.
Got access to the product. I can find the parade and get access to that too. All I need is to put together the process.
YES! great work on the cold call Severi... Hope it works out!
Question for Mr.T : In this scenario it looks like Severi will need to create a new offer and invest his time/energy to re-pack it, Am I correct or there is another an easier way?
You could get the owner of the dog courses to send a couple of emails to her small list/database asking if anyone works in/owns a dog-ecom/accessories/shop/store type business. They will be your biggest evangelists and help you seal the distro side of the deal.
Ooh that’s true! I was first thinking that I’m gonna tap her own audiences to get the first buyers and fund the growth... didn’t realize we can use it to find more ppl with audiences. That’s awesome.
Damn, this is so good. Thanks T.
Got a burst of inspiration from your mini book...
Found a dog trainer today with crappy website/marketing... but with TOOONS of quality course content she’s invested 100s (if not 1000s) of hours creating.
Picked up my phone and just called her cold. Ended up speaking for 30min lol.
She opened up about how was struggling to sell her courses and membership programs after spending so much time and money creating them. And I don’t wonder why. The content was great but she was super focused on selling the produuukht and amount of videos - not end results and solutions to dog owners’ pain points.
Offered to take all her IP, package it up nicely, create the marketing material, find a lists of dog owners (dog ecom stores probably perfect for this) and launch it as a membership offer on a 50/50 rev share.
She was super open.
Dunno if this deal will be a hit or miss. Point is, these deals are everywhere.
Got access to the product. I can find the parade and get access to that too. All I need is to put together the process.
Love this.
Great work Severi! Keep us updated on how it all goes. Perhaps Travis will get you “featured” on the zoom call 😉
Thanks Jamus - will do ;)
YES! great work on the cold call Severi... Hope it works out!
Question for Mr.T : In this scenario it looks like Severi will need to create a new offer and invest his time/energy to re-pack it, Am I correct or there is another an easier way?
Thanks man. Yeah I think there’s definitely easiest ways to do this, lol! Would love to hear Travis’s thoughts too.
You could get the owner of the dog courses to send a couple of emails to her small list/database asking if anyone works in/owns a dog-ecom/accessories/shop/store type business. They will be your biggest evangelists and help you seal the distro side of the deal.
Ooh that’s true! I was first thinking that I’m gonna tap her own audiences to get the first buyers and fund the growth... didn’t realize we can use it to find more ppl with audiences. That’s awesome.
I’ve seen you mention TIMER so many times, but never seen you break it down like you did here. Sooooo helpful.
Excited to join !!
Looking forward to it!
"Time – Will they gain or lose time?
Identity – Will they gain or lose a sense of themselves?
Money – Will they gain or lose money?
Energy – Will they gain or lose effort or energy?
Reputation – Will they gain or lose reputation?"
This is SOLID.
In my business, IDENTITY is HUGE!!!
Anyone know what in the World, “bush-hogging” means? 🤭
Big ugly mower on the back of a tractor that eats bushes for breakfast