Unlimited Leads: A Case Study for Solopreneurs

And unlock $500 in bonuses just for playing along...

Tony swing’n by on a Friday.

The coffee is strong this morn’n so strap in.

We’ve talked about the 4 legs needed for passive income deals.

But without solid leads?

The deal machine doesn’t have any gas.

Strip a deal down and there are only four things in it

✅ Something to sell. It does not have to be built.

Other people have shelves full of offers that already work, sitting quiet while the owner chases whatever is top of mind this week.

✅ Somebody to sell it to. It does not have to be your list.

Other people spent years and real money building audiences they only mail when they’ve got something to launch.

✅ A way to get leads. This is the box most people are missing.

It’s also the box Travis just built an entire community around.

✅ A way to convert them. No sales calls. No Zooms. No webinars.

A conversation in email or the DMs where the other person does most of the talking and sells themselves on the way through.

👉 Four boxes.

And most people spend two years grinding on box one, building something nobody asked for…

…while boxes two, three and four sit there untouched.

Keep reading and I’ll share with you a way to handle 1, 3, and 4 without any drama.

But today’s newsletter is all about how to generate LEADS.

Because without them?

It’s another shark in the water keeping folks from jumping in the passive income pond on a hot summer day.

Checkout the case study bellow…

Then get ready.

The Question That Had Nothing To Do With Video

Travis asked it one time. The replies came back saying “how’d you know?”

There’s a certain kind of pain that only shows up for people who are actually good at what they do.

Not the beginner kind.

The other kind.

Where the work is excellent, the price is double what everybody else charges, and the calendar still has holes in it.

Travis was helping a guy like that.

Video production and editing for other businesses.

Very good. Charged twice what his competitors charged, and deserved to.

And he had two problems that had nothing to do with his skill.

Being the best in the market doesn’t fix bad timing

Problem one.

Leads showed up with projects too small to be worth the squeeze.

Problem two.

Or they showed up with a launch already smoking, three days out, asking for something that takes three weeks to do right.

So it was turn down the money, or take it and ship work that doesn’t look like his work.

Neither one is a good option.

And notice what is NOT the problem here.

Not the offer.
Not the skill.
Not the price.

Leads were arriving.

They were just arriving at the wrong moment.

Travis took the focus off the product and put it on the person

First thing he asked had nothing to do with video.

He asked who the best clients were.

The ones who paid the most and were the least amount of work.

Answer: SaaS companies.

Ok.

Now the real question.

What is happening right BEFORE a SaaS company ever considers getting a video produced?

Answer: they’re launching a new product or releasing a new feature.

That’s the whole trigger.

And here’s the part nobody talks about.

There is no trigger point for the video until the last minute.

Because most SaaS peeps don’t have a clue how long it takes to produce a video that actually sells the thing.

So they call when the launch is already on fire.

The email that fixed it was one sentence long

Subject: Launching a new version next quarter?

Body: Are you launching a new product or a new software update next quarter?

That’s it. That’s the email.

Replies came back in handfuls saying “Yes, how’d you know?…”

Timing problem, solved.

Next quarter is enough runway to do good work.

Quality problem, solved too.

Companies talking about being a startup are usually broke.

Companies talking about launching a new release have a budget already approved.

Same market.

Same offer.

He just changed WHEN he showed up.

The part Travis showed him next is the money part…

He never did this next bit.

Got too busy with the work.

Doesn’t make it any less true.

He could have put together a “Launch Checklist for SaaS.”

Then given it away free to every SaaS newsletter, blog and site that already had his people sitting on it.

Let them use it as the bonus for joining their list.

One newsletter adding 10 subs a day puts him in front of 300 new SaaS decision makers a month.

Cost to him: zero.

Now here’s the fun part.

There are 101 companies who would pay real money to be in front of SaaS decision makers at the exact moment they’re launching.

Nothing stops him from putting those companies on the checklist.

Flat fee, affiliate cut, doesn’t matter.

Which means he gets PAID while he collects the leads.

Read that one twice.

The leads stopped being a cost and started being the product.

Imagine if you could do this for a company?

Get paid a piece of every sale.

Just for sending ONE email.

Let’s run the play right here, in the comments

I want to see a hand in the air.

Fill in the blanks:

“What’s happening right before a(n) ________ considers ________?”

👉 Blank one is the best client type.

👉 Blank two is whatever gets sold.

A wrong answer is fine.

The answer isn’t the point.

The asking is the point.

Drop it below and I’ll give you access to my Introduction Income Guide.

It’s how I get people sending me deals…

…without me convincing, selling, or chasing.

It sells for $97. Free for a comment.

Where the leads part lives

Travis just opened Leads On Demand.

Free to walk in.

Go see how he took clicks from $5 down to 5 cents

There’s a $9 upgrade inside.

Take it, DM me on Skool (Tony Teegarden), and I’ll add three things that cover the other three boxes:

Coffee Dates Secrets. How to get control of somebody else’s audience and somebody else’s program. Boxes one and two, handled in one conversation.

The Coffee Date Dashboard. Fill in what you know 100% before you walk into a coffee date. Fill in what you know 100% after you walk out. No more guessing what a deal is actually worth.

The Investor’s Stance Shortcut. How that conversation converts without one line of it feeling like selling. Box four.

Nine dollars.

You’re in.

In your corner,

~ Tony

P.S. The case study above is just ONE way of generating all the leads you (or a partner) can handle.