Turn On Sales Anytime You Want
Sales on demand.
James here.
What does a snow storm have to do with an info product about getting married?
Nothing, but…
Didn’t stop Travis from using the storm as an excuse to run a promotion.
Don’t know if I’m 100% right…
The way I hear it is…
That snow storm sold more copies of “Girl Gets Ring” than any other promo Travis ran.
…And this promo was sent to a list who’d seen the offer fifty-eleven times already.
So what gives?
Why did so many people buy NOW?
…When they could’ve bought any of a bajillion other times?
*This is one of the 6 secrets in the Million Dollar Marketing Sequence (MDMS)*
Travis turned the snow storm into an EVENT.
Not just any old event…
…Not a quilting bee, with your grandma, in a church basement…
…A FUN and entertaining event…
The “Hell Hath Frozen Over Sale”.
LOL
For 3-4 days…
Nearly every email Travis sent tied into the cold snap he was having.
“Hell’s frozen over here in Arkansas…”
“Has your guy’s interest started to cool off?”
…That kinda stuff.
Now
Was the 65% discount he gave the cause of a lot of the sales?
Absolutely.
But without the EVENT causing the sale?
Lowering the price…
…Even temporarily…
…Would have cheapened the offer in his prospects eyes.
James
Aren’t you just talking about running a sale?
Like Amy Whinehouse said about going to rehab…
Noooooo.
Nooo.
No.
When a sale gets run without an event?
People figure that’s the REAL price of your product.
And paying more is for…
(Don’t write suckers… don’t write suckers… don’t write suckers…)
…The less informed.
For example…
I never buy games on Steam at full price.
I know if I put the game on my wishlist and wait…
I’ll get an email soon after where I can buy it 50% - 75% cheaper.
“Wait a bit and you’ll get it cheaper”...
Isn’t the message we want to send to customers.
We want customers to think:
“I won’t have another chance like this anytime soon (or ever).”
That’s what an EVENT can do for you.
Be your ‘only happening right now’ reason to lower your price or add a bonus.
Extra tip:
Adding a bonus (instead of lowering the price)...
Is a great way to run an event as an affiliate.
Adds legit urgency.
My fav part about events?
They can be about anything…
…Or nothing.
You could run a promo to celebrate “National talk like a pirate day” (real day).
Or do what Travis did and make up a reason for a sale.
Speaking of Travis…
He has 5 other secrets he used to repeatedly clean up on leaderboards…
…Build recurring passive income from affiliate offers…
…And convert large chunks of entire audiences to buyers…
Whenever he wants.
The other 5 are part of the MDMS inside Passive Cash Flow Mojo.
Passive Cash Flow Mojo has sold for as much as $6k in the past, however…
You can get it for waaaaay less when you upgrade to a Diamond Level member of Set in 6.
Ready to create sales on demand for yourself?
…Or a partner?
In your corner,
James Foster
PS - You don’t have to go Diamond and get Passive Cash Flow Mojo now.
I’m in no rush.