3 Comments
User's avatar
Jim's avatar

What is explanation for 1. "INVITE people to make a change they ALREADY want to make (T1)" ???

Andy Hussong's avatar

Making a brief post or sending a brief email that touches on the benefits they’re hoping to achieve, so they respond wanting more info on how to best make that happen.

Jim's avatar

OK, how do you know 'what benefits they are hoping to attain')?