The Fans & Fortunes Formula

(Short Version)

If you want raving fans that eagerly pay you money…

You need an offer that gets results.

Your offer needs to get results faster than they would’ve got without you.

It needs to feel almost like “magic”.

How do you get offers to work like magic in your client’s lives?

Here’s a short version of The Fans and Fortunes Formula I’ve used over the last 2 decades.

The Fans & Fortunes Formula (Short Version)

-Find an assumption that is holding you back from a result you want in your life. (Example Assumption: I need 60-minute phone calls to make big ticket sales.)

-Reverse the assumption (I don’t need 60-minute phone calls to make big ticket sales.)

-Ask, ”How can this be true for me?” Or state, “This would be impossible unless ___________?” keep asking until your brain hurts and your hands tire from writing. The answer will usually pop in AFTER you’ve exhausted yourself. It may even come later when you’ve taken your mind off the question.

(Example: Getting people to buy big ticket without a phone call would be impossible unless the sale REALLY happened BEFORE we ask for the money.)

-Test the new assumption in the real world! You must ignore all the old programming of the old (false) assumption.

-Observe and adjust until you make the “impossible” possible.

-Make the new magic happen at least a dozen times in your life.

-See if you can make the magic work for a few current clients or folks in your inner circle. Observe and adjust until you make the “impossible” possible for them.

-Now unleash your magic on the world.

-Get throngs of raving fans and mucho richer!

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Rooting For Ya,
Travis