The 7 Figure Simple Life

And How I FLUNKED My Way Into It...

This is tough to admit...

I'm not a good business owner. 

I am either too stupid or too stubborn...

...to do what good business owners are supposed to do. 

I flunk ALL the good biz owner tests. 

I don't want to spend my time behind an ads manager.

I've driven millions of dollars of sales through paid ads. 

I'm not horrible at it; there are parts like creating the ad I like...but I hate managing all the numbers. 

I also don't want to do videos every day. 

I don't mind turning on the camera while teaching someone live, but the thought of forcing myself to get gussied up every day and produce content for an algo gawd just turns my stomach. 

Now...

Just what I've already shared is enough to evaluate me as someone "not likely to succeed". 

But...

There's more...

I stubbornly refuse to black out my calendar with sales calls, purposeless meetings to "jump on calls" to get to "know" people (AKA butt smooching)...etc. 

Heaven, for me, is a clear calendar. 

A Google Calendar filled with color is like a prison cell decorated in a rainbow motif. 

For me...

You can paint the cell any color you want and rearrange the furniture until the cows come home...but I will still feel like I am serving time. 

That's another dent against me as a "good biz owner'. 

Can it get any worse?

It can:-)

I turn down business almost every day. 

I refuse to do any "work" that is not fun for me. 

At age 55, fun is very, very, high on my priority list. 

It's far higher than money. 

If I don't like something about someone...

If I don't think they're fun...

I don't do business with them. 

I don't care how much money we'll make together. 

If I don't think the project will be fun. 

I don't take it on. 

Now...

I know I am "supposed" to hire folks to do "all the things" I hate to do or can't be trusted to do.  

That's what I am "supposed" to do. 

But...

I don't want to manage a big ass team of employees. 

That shizz tends to clutter up my calendar. 

I can hear the "squeak" as the jail cell door slams shut. 

With all that said...

I DO want sick amounts of income rolling in every month. 

I do NOT want to be sick with stress about where it's going to come from. 

I know well...

Many "good biz" peeps have a $100,000 sales month...

...but then the first of the month rolls around and panic sets in because now they've got to do it all over again!

And again the next month...

And the month after that...

That is HELL!

It's even worse because they get to keep VERY LITTLE of that $100k. 

It gets eaten up with all those people they are "supposed" to hire. 

And then the American Express bill comes with 5 figures of ad spend, and then they find out they actually went IN THE HOLE! 

I could probably go on and on about how I am not "successful" business person material. 

Like...

I am rewatching Longmire on Netflix. 

THAT should put the nail in my coffin. 

I watch TV! 

I will never be successful. 

I guess...

In a way...

It's damn good I'm stubborn.

I had to finally face and admit that I didn't WANT to do those things. 

I had to admit I wanted to live life MY way. 

Then I had to figure out a way to do it. 

Even though all the Gary Vees, Grant Cardones and Michael Gerbers would sit me in a corner with a dunce cap on. 

The biggest shift for me...

...was when I just stopped trying to be a "good business" person altogether. 

And just designed a game I WANTED to play. 

In the FACE of all the biz books, biz mentors, and "good advice". 

It wasn't easy to confront that I didn't want to play that game. 

But I finally faced it...

and started to design my own game and life.

A life where I bring in a minimum of 7 figures annually and I get to keep MOST of it. 

A life based on RECURRING, long-term, stable INCOME...(not stressing about cash flow every month living off my last promo.)

A life where my calendar has as few recurring obligations as possible. (I've only got TWO standing obligations a week. One takes 30 minutes, the other takes about 2 hours.)

A life where other people drive traffic, leads and BUYERS for me...but I NEVER have to hire or manage them. 

A life where I don't work with ANYONE I wouldn't want to invite over for supper - For ANY amount of money!

A life where I'm not tied down to anyone "niche" or vulnerable to any one industry's ups and downs. 

I'm a simple man. 

My idea of fun is sitting with my wife on our "perch" overlooking the lake on our back patio and having deep conversations on some days...and total junior-high convos on others. 

I can spend hours listening to old 80s music and writing in my journal. 

I consider my journaling and walks the most important things for me to do. 

All my shit is paid off. 

My son's house is paid for. 

I don't owe a dime to anybody. 

Again, if Grant Cardone read this, he'd call me an idiot. 

But I don't give AF. 

Grant doesn't live my life. 

I don't want his life. 

I want to spend ZERO minutes in courts fighting lawsuits, dealing with lawyers, posting content fifty-eleven times a day, flying all over gawd's green earth, even if it's a private jet. 

I want MY life. 

AND...

This note to YOU...

Is not about me telling you, you SHOULD want to do things MY WAY. 

By admitting my weaknesses and how I turned them into strengths...

I'm doing my best to en-courage you to do things YOUR WAY! 

I've figured out I am much more of a super resourceful INVESTOR than I am a good businessman. 

I just want to control or own something a lot of people want and are willing to pay me for every month for a long, long, time. 

That "something" can not...

Absolutely, MUST NOT...

Be the most PRECIOUS thing I have...

MY TIME!

I'm not telling YOU not to sell your time. 

That's up to you if that is YOUR GAME!

I got sick of it. 

It didn't serve me or my family. 

It was a big day for me when I took off the "biz owner" hat and put on my "investor" hat. 

It was an even bigger day...

...when I figured out how to get CONTROL of assets other people spent time, energy and money building...and I figured out how to get control of the asset for zero money out of my pocket. 

It was the best day...

...when I figured out how to get everyone else to do the "work" and I just got paid because I owned or controlled the asset. 

Now...

I still mentor and show folks what I am doing for MY 7-Figure Simple Life. 

(I do my best to not get preachy about how they SHOULD do shit.)

It is part of the FUN in my life. 

But I do it when I feel like it. 

I don't HAVE to put on a class...or put more people in my mastermind...or in Ronin...to "pay the bills". 

My investments pay my bills. 

Simple. 

It's the life I purposely DESIGNED. 

My intent with you in this note is not for you to "buy my stuff".

If you'd like to join in with other folks hell-bent on designing life THEIR WAY...with an investor hat on. 

Royalty Ronin is the only thing I have open for mentoring right now. 

I am not gonna drop a link. 

That's not the point of this note. 

You know how to find me. 

Rooting For Ya,
Travis 

PS I enjoyed writing this note to you. I hope you got something out of it too.