retainers versus royaltie$
Sweat or leverage?
Travis here...
Without leverage…
There will be a whole lotta sweatin' going on...
…the person who works harder than average typically makes less than average.
If I could go back to Young Travis…
My one knowledge gift to him would be…
Learn to get control and use leverage.
Licensing is a prime example.
Coaches, consultants, copywriters and other knowledge workers grind their asses off because they typically don’t have a clue about licensing.
That is like a real estate investor who doesn’t know they can rent or lease property.
Even Michael Jordan…
Who made $94 million sweating it out on the court for 16 years…
But made $1.5 billion in brand licensing.
Flipping IP (courses, books, etc) onesy, twoesy is hard ass work.
Renting IP (licensing) to 100s or 1000s in one go is leverage.
I heard a financial author just licensed one of his books to one of the biggest insurance companies.
Respect!
Most authors are broke.
They “flip books” onesy twoesy and then trade their time for a retainer like it’s 1999.
In 2025…
Nobody waits around 90 minutes to bake a potato.
Nobody uses a washboard to wash their clothes.
Nobody (almost) writes handwritten letters.
But for some reason…
People stubbornly demand to make their money the old-fashioned way: Sacrificing their blood, sweat, tears, youth, and time for a buck.
Words like assets, leverage and licensing put them to sleep because they’re too busy and worn out to learn and practice something “new.”
I get it.
I was in my 30s before I started figuring it out.
I almost waited too long.
It’s too late for most people.
They’re too old, too programmed and too set in their ways.
For the few open-minded enough to try a new way while they're still young, there’s Royalty Ronin.
#ServeNoMaster
Rooting for Ya,
Travis