Proper positioning puts you in a class of your own
And the law of category created endless opportunity
Wayne here.
Al Ries wrote "Positioning" in 1981…
He changed marketing forever.
Ries had a simple but powerful idea...
It's not about being the BEST.
It's about being FIRST in the mind of your customer.
And it works.
Need a smartphone…
Apple.
Thirsty while you have lunch…
Coca-cola.
Need to blow your nose…
Grab a Kleenex.
Positioning works great for products.
And it works even better for people…
Like the first president of the U.S. – George Washington.
Or the number one dog trainer…
Cesar Milan.
Or the “the #1 Real Estate agent for ocean front property in Gulf Shores, Alabama” …
Kevin Corcoran. (Source: Perplexity… watch your back google:-)
Here's the thing...
Since "Positioning" was written…
Thousands of smart folks have used Ries' principles to build their own “category of one.”
Which means…
It's gotten harder to create a category of one.
Most niches have hundreds of legitimate "experts" who've spent YEARS establishing themselves.
And that's actually GREAT news for us.
Because as Royalty Ronin, we don't have to be the expert.
We don't need the status.
We don't need the audience.
We don't need the expertise.
We connect with these established experts and help them make more money.
As Royalty Ronin, we're essentially positioning ourselves as the BRIDGE between experts with knowledge and the audiences who want it.
We want the experts to be "first" or “unique” in their categories…
While we quietly collect royalties in the background.
There are many ways to go about it.
If you want to see if this “right for you” …
⇒You can get access to Ronin for 7-days on me.
When you get in the group…
You’ll see a post that says…
“Welcome! Start here!”
That’s where you find the “New Ronin Action Plan.”
Always pulling for ya,
Wayne
P.S. In case you weren’t sure…
“Pulling for ya” is an old saying… (1930’s-1970’s according to Wiki)
My father-in-law uses it all the time with his grandchildren (my kids) ...
It means the same thing as “rooting for you”.
I mention it because it’s another way of saying I’m on your side…
And this POSITIONING is important…
And true…
And authentic.
We take the same Positioning with Ronin…
We are on the expert/audience owner’s side…
We are investing in them with our time, effort, skills, and attention.
There are thousands of experts in the world…
Not enough Ronin (yet) to help them all.
If you’ve got some time this week…
And you want to see how positioning as an investor instead of a service provider can work for you…