Media buyers might skewer me for this 🤬
Everyone thinks traffic has to be hard and expensive…
James here.
Media buyers will say…
Create a dozen ads…
…Split test ‘em all…
…and spend at least $100/day for a week or more.
(You need data after all.)
If one ad’s only losing a little money?
“Tweak it some more.”
…Throwing more money at it…
…One of the tweaks might make it profitable.
I’ve known people who’ve spent $10k+ (and weeks creating and managing ad creative) before getting an ad to work.
I’ve also known people who’ve spent $10k+ and pulled the plug because the ad never made a dime.
Thousands of dollars lit on fire.
All on a test.
Nothing but “ experience” when they were done.
At the risk of ticking off media buyers?
Sinners don’t play that.
We’re doing quick deals over email…
…Growing assets we control…
…Get in front of thousands of eyeballs…
…and spend less than $50-$100 to test.
A smart cookie named Leandro did just this.
He bought 4 mailings to a newsletter of 38k subscribers.
Unlike Facebook ads…
Where AI decides who it thinks your ideal customers should be?
Leandro looked at the newsletters…
Read the topics…
Saw the comments and engagement…
And DECIDED HIMSELF these were the people he wanted to reach.
Leandro was in control the whole time.
Total invested in all four ads?
90 smackers.
If you spent $90 on FB ads?
In a competitive niche?
(Leandro was targeting entrepreneurs.)
You'll get 90 clicks if you're lucky.
Probably closer to 30 or 40.
Leandro?
I'll be shook if he doesn't get 200 clicks from 38k people.
…All of whom are his ideal buyers.
Wanna get cheap, buyer traffic, without spending an arm and a leg…
Like Leandro?
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