Is Seth Godin wrong?

I love Seth Godin, but…

James here.

Seth said in an interview “ There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”

With all due respect to Seth…

He may be wrong on 2 accounts.

To start, I don’t think someone needs a remarkable idea to be successful.

A good idea (which are a dime a dozen) executed on…

Is more than enough to bring you all the success you could want.

…Unless you’re trying to be the next Sam Altman.

Personally?

I’m not trying to change the world.

If I can get you to make a deal or two?

You’ll have the skills that’ll set you up for life.

That’s what rings my bell.

No remarkable idea required.

Anyway…

The 2nd thing Mr. Purple Cow might have flubbed?

His idea no one wants to execute.

Which, when I talk to people in this community…

…and Ronin…

I don’t find that to be true.

There are PLENTY of people who can and do execute.

What Seth seems to be implying is…

The person who comes up with the idea needs to do the executing.

Which I definitely disagree with.

The General Contractor (GC) who replaced my roof?

…Didn’t do the job himself.

He partnered with other people to lay the shingles.

The GC’s job was to make sure everything was done on time…

…And under budget.

In the same vein…

You don’t have to create offers…

Or have email lists/communities to sell to…

You just need to be the GC puttin’ them together.

Should there be a process for selling the offer?

Absolutely.

Should you make it easy for our partners?

Indubitably.

But outside of being the GC/Producer…

You don’t have to do the executing.

Other people and processes can do the heavy lifting.

In your corner,
James Foster

More Sinner Resources:

➡️How Kevin Nguyen gets other people to bring him deals.

➡️Get customers to write your marketing for you

➡️Sift and Sort for the best partners and customers

➡️Jim N. is making AI tools once and selling them over and over