How to build offers that create empires
Without getting 217 rejections to get it right.
Wayne here...
It was brutal.
Rejection after rejection.
Howard was trying to get his coffee shop idea off the ground…
But investors weren't interested.
He got hung up on…
Doors slammed in his face.
It got so bad his father-in-law pulled him aside one day and said...
"Listen, I love what you're trying to do, but my daughter is eight months pregnant, and she's still working, and you have a hobby."
But he didn’t give up.
And he didn't even change his business idea.
Howard stuck with the same “Italian espresso bar concept” making high-quality coffee beans he saw in Milan.
He desperately wanted to bring the idea of European coffee culture to America.
But investors were ignoring him. He needed to make a change.
But instead of switching to a completely new business idea…
He simply changed his OFFER.
Instead of pitching "coffee shops."
He started selling investors on "creating the third place between home and work."
A community gathering space where people could connect and escape.
A place where you could sip high-octane coffee and chat or do a little work on your laptop.
His new strategy worked…
Investors started writing him checks for 6 and 7 figures.
And Starbucks became a coffee empire with a cult-like following.
People didn’t go there just to buy coffee...
They went to meet a friend over a Grande.
==>This is something we can do with our offers…
And we can do it without hundreds of rejections…
Or traveling to Italy for inspiration.
We just need to understand what our prospects actually want.
And that's what’s covered inside Offer Construction Mojo.
You’ll see how to build offers using the "Counterweight Scale" so they feel like a no-brainer to prospects.
Plus you’ll get the North Star Survey technique… It’s 3 simple questions that reveal exactly what your market is hungry to buy (so you're not guessing anymore).
Both are included in Passive Cash Flow Mojo Training PCFM (which has sold for $6,000).
The best way to get PCFM is by becoming a Diamond level member to Set in 6.
For just $299 a year, Diamond level gives you complimentary access to the entire Passive Cash Flow Mojo Training.
Inside PCFM, you’ll also get:
MVP Mojo - Test your offers fast before investing a lot of time and money
The $100/Month Continuity Sweet Spot - Why this price point separates serious buyers from tire-kickers
"Only Logical Choice" positioning - How to become the obvious pick in your market.
If a guy can turn brown beans into a coffee cult-like following…
Always pulling for ya,
Wayne
P.S. Howard Schultz dialed in his positioning and investors started writing him 6 and 7-figure checks.