Converts Cold Traffic
How I made a living as an affiliate marketer with no copywriting training...
I cut my online teeth as an affiliate with paid ads to strangers.
I had no copywriting training.
I had the design skills of a color-blind toddler.
Yet...
I would sell so much stuff: Lil Giant Ladders, Hoodia, Payday loans, online dating services and more...
...that often the affiliate manager or company rep would reach out to me.
They'd look at my ugly landers, written in folksy copy, and be flummoxed by how I was crushing it so hard.
I even had a few come right out and say, "I've never seen such an amateurish landing page convert so well. You're beating everyone's numbers by a mile." (From memory, they said it slightly different.)
There were 3 things I did way different than everyone else:
👉I communicated with my visitors. Back in 2004, I'd put my email address on the lander in big, bold letters. I'd find out stuff other affiliates and I doubt even the company knew about their prospects. When LIVE CHAT came out...I started putting chat widgets on my page.
👉I had the art of PRE-SELLING down pat. The MOST important part of converting cold traffic isn't bigger promises, more testimonials or a mastery of NLP copywriting. And the most important part of pre-selling cold traffic? Finding out what they are absolutely fed up with about their CURRENT OPTIONS to get what they want and give them a new, clearly different and exciting way out. (I put all this and more in my book: Make Em Beg to Buy from You.)
👉Sharing the new, clearly different option in a RELEVANT to their life way by talking like they talk. Writing like a real person.
By combining those 3 things:
Listening and FINDING OUT what they are already doing and why it's not working and what they are fed up with...
And then positioning the offer around THAT...
Converts cold traffic.
EXAMPLE:
I sold a heap of an appetite suppressant called: Hoodia
While most landing pages looked oh so professional with doctors on them and spoke in medical-ese...
Mine started with...
"Damn if I can't stop myself from popping open a bag of Doritos on Thursday nights when LOST comes on...the snack attack monster gets me every time. Like the smoke monster, I am powerless to outrun him..."
I'd convert 1:20 to 1:50 on cold traffic.
My affiliate manager couldn't wrap his head around it.
No testimonials.
No doctor.
I even had my lander on a classified ad site because it was too hard for me to install and configure Wordpress back then.
Didn't matter.
As long as I could pre-sell a NEW, clearly different and exciting plan in a way they UNDERSTOOD...many would buy.
I dunno if you need to convert visitors?
If you do...
And you sell something over $20...
Taking an evening to study Chapter 3 in Make Em Beg to Buy could pay off for the rest of your business life.
Rooting For Ya,
Travis
PS BOOK BONUS: I’m working on a Make Em Beg to Buy community where I can share more examples and help you with yours. Save your receipt.
Are you planning to put this on Amazon UK at some point?