Small hinges open big (income) doors.
Happy New Year Sinners!
It’s James.
Except for a couple emails about the end of year price increase? I’ve taken most of the last 2 weeks off.
Time with family and friends is a big priority for me around the holidays.
That said?
I’ve also made a few small investments into this newsletter.
I expect they’ll pay big dividends over 2025.
One investment could make a great first date offer for you.
…And would make a simple way to get into other newsletter’s flow.
Here’s what I’m doing…
Most Substacks (and other newsletter) either don’t use the built in referral system
OR
Turn on the generic, preset, “it’s slightly better than nothing” option.
Until now I was guilty of this too.
Set In 6 just had the preset “get a couple months of VIP free” options for referrals…
…Except, it occurred to me…
The best readers and people I’d want to refer us more peeps?
Are likely already VIP members.
So offering them something they already have?
Not much of an incentive.
IMHO.
To give my best readers a good reason to share?
I’ve switched things up.
I’m giving them goodies that’ll be more useful.
…That they don’t already have…
*Sift and Sort for Ideal Partners (for 3 referrals)
*Turn Cold Traffic into Big Ticket Sales (for 5 referrals)
*And the 1k a Day Sales Saver Campaign (that one was already there)
Now?
The biggest fans of the newsletter have a reason to share Set In 6.
How does this work as a first date offer?
1) Find yourself a few newsletters, Substack, Beehiivs, or the like, who don’t have referrals turned on or are using generic ‘meh’ incentives…
2) Offer to give folks: your offer, an offer you license, or a partner's offer, as more compelling referral incentives.
(But for the love of St. Nick don’t phrase it like I just did.)
3) Give away something that solves a small problem the audience currently has and runs them up to the next problem (with the solution for sale or opt-in).
4) Enjoy the flow.
Create a couple micro-investments like this?
You’ll have a continual stream of eyeballs coming to you in short order.
In your corner,
James Foster
PS - If you want the new bonuses for referring peeps? Just click the button below…
How should we approach this if our licensed products have minimums we have to sell it for?