BEEP… BEEP: My “Ai Detector” siren is blaring
Human beings have a natural detector installed in the back of our brains.
I think mine activated on the playground in the 1st grade.
Wayne here.
Whenever we’re reading online…
It’s always there…
Lurking in the back of our minds…
And for good reason (there’s a lot of it out there) …
I’m talking about B.S.
We can smell it…
When someone is trying to feed us a load of crap.
Somehow the smell floats off the screen…
And we say in our mind… Bullshit.
But it’s not just the B.S. from the drive-by online marketing bros that have me ranting about this today.
I’m more concerned about the good guys and gals getting wooed by the wonders of Ai.
And that directly concerns YOU…
First, I assume since you are reading this email, you’re one of the good ones.
Second because all the other good folks out there need HELP…
The reason they need help right now is because business owners, consultants, coaches, publishers, creators, podcasters, and authors are getting offered AI SALVATION.
By AI salvation I mean so called marketers telling them they can do all their marketing for the month in 20 minutes.
AI does make certain marketing tasks faster…
But here’s what triggered me to rant in this email…
And why I think smart folks like you should hear me out…
My B.S. detector used to ride shotgun when I consume content…
What can I say… I’m a skeptic.
But my B.S. detector has been moved to the backseat…
Because now sitting shotgun when I read is my “AI Detector”.
Because I don’t have interest in reading shit that a rookie robot wrote.
So when my “AI Detector” goes off…
He pulls out his shotgun…
Shoots the content dead (unsub) and I’m off to read something else.
Here’s what happened two days ago.
One newsletter I read is an old school financial letter that mostly summarizes his latest podcast.
Last week he took a group of podcast interviews with a regular guest he’s had on over the years and compiled them into a book.
Immediately I thought what a great example of repurposing content.
I’ll bet it’s a great book because the guy he interviewed is the best in the world at what he does. (IMO) So the content is probably top tier.
But then...
Yesterday his next newsletter hit my inbox.
The format was changed.
The voice was different. The flow was choppy.
I think the newsletter was trying to introduce a new writer or new owner…
It was so confusing… I’m not really sure.
Soon as I opened the email my AI DETECTOR started blaring…
It read like someone had just written a couple of lines into ChatGPT and hit "generate newsletter."
Maybe you’ve seen enough of the AI generated newsletters already…
And your AI detector goes off too.
Once an audience's AI-Radar goes off?
Good luck getting their trust back. (I’ve not unsubbed from this one cause I want to see what happens next).
I’ll let you know.
Here's why I’m sharing this cautionary tale…
AI is getting implemented NOW…
Creators, authors, owners, coaches, consultants…
They all NEED YOU now.
They need anyone who can help them put AI to work for them in a GOOD WAY.
>>> We share good profitable ways to use AI here <<<
Smart folks aren't avoiding AI… they're using it strategically.
The podcast-to-book move? That's brilliant leverage.
The sloppy AI newsletter on the other hand.
That's just laziness masquerading as efficiency.
In Royalty Ronin we're all about leveraging AI.
We use AI as a TOOL to help us repurpose winners… not as a REPLACEMENT for human creativity and connection.
Ronin understand that repurposing isn't about cutting corners. It's about maximizing impact from proven content.
When we repurpose:
We maintain the creator's authentic voice
We enhance what's already winning (not dilute it)
We create NEW assets people actually want
Look, AI tools can save you hours of grunt work.
But they should be invisible to your audience like the stagehand moving props… not the lead actor forgetting their lines.
===> Save the creators of the world from crappy AI
Join Royalty Ronin and master strategic repurposing.
In Royalty Ronin, you'll discover how to leverage AI correctly.
Because there's a massive difference between using AI to work for you and using AI to work instead of you.
One builds empires.
The other destroys trust.
I’m the first to admit…
My emails ain’t perfect…
And yes some lines in this email are written by good buddy Claude…
But with all the flaws in my emails…
For better or worse…
AI is my apprentice.
Not my replacement.
Always pulling for ya,
Wayne
P.S. Putting AI to use wisely might be the best opportunity going right now.
“AI only” content is gonna gut some folks (IMO)...
Others are making valuable, desirable, and useful digital assets in hours.
Inside Royalty Ronin, we'll show you exactly which is which…
Hey, just read one of your latest posts, and I gotta say, you really hit the nail on the head about that built-in B.S. detector we all seem to have. It’s wild how our instincts kick in when we come across all the flashy AI promises out there. I totally agree that while there’s some shining potential in AI, it’s like a double-edged sword—especially when the “good guys” are being pulled in by the hype.
I’m curious, what’s your take on how we can help those folks separate the wheat from the chaff? Seems like there’s a real need for honest conversation in this space, and I'd love to hear more of your thoughts.