All online businesses need it - You can offer it to them
A reader sent in a great question…
“I'm very interested in ad brokering like you explained [at the end - here].
Quick question....
To find traffic deals I'll follow your instructions in [Traffic on the Cheap].
To find advertisers though, I thought about contacting advertisers who are advertising on search engines on a PPC basis, and letting them know that I have this off market traffic source they can advertise in for a much cheaper price and that can potentially get them way higher conversions.
Do you think that's a good way to find advertisers?”
James here.
I have a lot to say about this.
I see one potential pitfall in the question, which I’ll come back to…
But first…
If you wanna buy and sell traffic…
…Which every online biz needs…
Without creating audiences, products, or newsletters of your own…
Is reaching out to PPC advertisers a good way to find clients?
Are cows made of steak?
Abso-darn-lutely!
PPC ad buyers are probably one of the lowest hanging fruit out there.
Because…
A buyer is a buyer is a buyer.
Also?
Most aren’t “PPC traffic buyers”...
They’re traffic buyers.
The source is rarely as important as the results.
Every traffic buyer I’ve met…
…No matter if they’re an agency or an offer owner…
Is looking for 2 criteria to bring results…
1) Targeted traffic (niche or topic specific)
2) Real people (not bot clicks)
With a good offer?
Those 2 things are all the traffic buyer needs.
Using the Traffic On The Cheap method…
You have both.
Real readers interested in specific topics.
My advice?
After a customer buys from you?
(First date.)
…And they come back for a 2nd or 3rd buy?
Offer them a ‘Done For You’ package.
Traffic from the same source(s)...
Every week or month…
Without them lifting a finger.
Handle it all for them and charge a recurring, monthly, price.
(Marriage offer.)
This is a lot like what I did when I flipped land.
Most people would pay cash, however…
About 1 in 5 wanted payment plans.
Which gave me the best of both worlds.
Immediate cash
AND
Recurring income that stacked up over time.
It’s been years and I still get recurring income from those customers.
Selling Off Market traffic is no different.
Will most customers just buy once or twice?
Yes.
Will you also get customers who keep coming back for more?
Oh. Heck. Yeah.
As PPC prices keep ballooning?
(Average cost per click on Google is over $4 now.)
Peeps are looking for new sources of traffic.
And if you can bring them new buyer traffic sources…
…Like I show you in Traffic On The Cheap…
You’ll be able to stack recurring income while getting lots of “nowish” money too.
===> Find Off Market Traffic to sell
In your corner,
James Foster
PS - The OP of this question potentially has a big problem with the way he’s positioning himself as a broker.
If he reaches out to traffic buyers with the wrong message?
He’ll be told there’s no budget for his traffic…
Or just as bad…
Get ghosted when making the offer.
I’ll explain the messaging problem and how to fix it tomorrow.