100 People at $100/month

Because waiting 30 years to be free is for suckers

I came out of grad school six figures in debt.

Jason here...

And when I was working my nine-to-five...

We had maybe a few hundred dollars a month extra to throw at it.

A few hundred bucks.

Against six figures.

You can do the math on that, but I’ll save you the trouble... it’s depressing.

All my buddies from grad school had the same plan...

Keep making payments until we’re in our 60s.

That was Plan A.

The actual, real, grown-up plan that educated adults came up with.

(I remember sitting at the kitchen table with my wife running the numbers and both of us just staring at each other like we’d been sentenced to something.)

Now, call me impatient...

But I didn’t want to spend the next 30 years of my life chipping away at a debt from my 20s.

So I started doing side hustles.

Eventually got into internet marketing.

And through that... a ridiculously supportive wife... and a little bit of luck...

We paid the whole thing off in a few years.

Now...

Why am I telling you this?

Because the math that changed everything for me wasn’t some complicated financial model.

It was simple.

It was taking a HUGE number (like my six-figure debt or the income you wanna replace)…

And finding EASY ways to stack dimes quickly.

What if 100 people paid us $100 a month?

That’s $10,000 a month.

$120,000 a year.

And we didn’t need to save up $3 million to get there...

We just needed to build something useful enough that 100 people would pay a hundred bucks for it.

Here’s what messes with people’s heads about this though...

We’ve been trained to think BIG.

That we need millions of followers and seven-figure funnels and launches so complicated they need their own project manager.

But $100 from 100 people is a QUIET number.

Some people would even say BORING!

Nobody’s posting that on Twitter with fire emojis.

And yet...

My buddy James has a $7 a month subscription to a tool he barely uses. When we were talking about it, he said it’s so cheap he’s keeping it forever.

Now imagine being on the OTHER side of that equation...

Where we’re the ones collecting the $7. Or the $47. Or the $97.

From people who use our tools so often it becomes invisible to them.

I use Claude multiple times every single day.

I use my Todoist app every day.

I use voice transcription software to talk at my computer instead of typing... every day.

I don’t think about any of these subscriptions. They’re just... part of how I work now. Built into the routine like coffee.

That’s the kind of thing we’re building with The AI Royalty Machine.

When we turn an expert’s framework into a tool that people USE — actually use, daily, as part of their workflow...

They don’t cancel.

Because canceling would be like unplugging something from the wall that they forgot was even plugged in.

Compare that to courses or books...

I’ve got a shameful amount of books on my shelf that I still haven’t gotten to yet.

I bought them on Amazon...

And they’ve been collecting dust on my shelf unopened for years.

But with tools people use every day?

That keeps going. Month after month.

Without a launch. Without a sales page countdown timer. Without fake urgency emails begging people to buy before midnight.

I’m not saying five figure months happen overnight.

I’m saying the MATH is simpler than anyone makes it sound.

100 people. $100 a month. One useful tool built on someone else’s proven framework... placed in front of their audience.

We don’t need $3 million in savings.

We don’t need 30 years of patience.

We need 100 people who find our tools so useful they forget they’re paying for it.

That’s a very different game than the one most people think they’re supposed to play.

Next email I’ll break down why people wear the tires off of some tools and pay for years...

While others are dustier than the books on my bookshelf.

Talk soon,

Jason

PS — When I ran the numbers on my grad school debt with the “few hundred dollars extra a month” plan...

I would have been making payments until 2044.

I would be in my late-fifties, still writing checks for a degree I got in my twenties.

Something about seeing that number on paper made me physically uncomfortable.

That discomfort is the most valuable thing I’ve ever felt because it made me go find a different path.

If you’re doing similar math right now on whatever your version of “the 30-year plan” is... that discomfort is a gift. Don’t ignore it.